How to pitch a featured story to a potential client as a freelance journalist
So, you have an idea for a featured story but you don’t know how to pitch your story to a potential client or editor. Well, look no further. We have established the top 5 tips in writing an excellent, succinct and persuasive pitch so you don’t have to! Now you can write the perfect pitch and get your story published with no worries.
- Do your research
Before starting to write your pitch, research your potential client. You need to find out the type of content the company publishes regularly. This will help you to write content that is compelling and meets the company’s vision. Researching the client will also help you not to pitch a story that has already written by them. Pitching is like a job interview. You need to prove and show the editor that you engage with their content. You need to know their brand, vision, and mission, and then adjust your pitch to meet their needs.
- Keep it short and sweet
Editors are extremely busy and you need to grab their attention within the first couple of sentences. Otherwise, they will automatically bin your email, so don’t waffle and get straight to the point. Keep your pitch short and sweet. It is always best to entice the editor with what is known as an “elevator pitch”. An “elevator pitch” is a quick persuasive pitch, introducing you, your brand and your story in a short space of time. A pitch should be succinct, clear within a few paragraphs. Editors don’t want or have the time to read your entire story. Your pitch should be brief and persuasive to spark the interest of the editor. It will need to be clearly expressed while defining why your story is different and of interest to the targeted audience and readers of the publication.
- Make it personal
Making your pitch personal will communicate your expertise and skills as a writer. Make sure to focus on a small number of key information that will determine if your personality as a person and as a journalist is suitable for the publication’s needs.
- Proofread, proofread and proofread
Before emailing off your pitch, it is important to proofread and spell check everything. You may think the automated spell checker will be able to pick up every grammar and spelling mistake, however, this is not always the case. You will need to manually check for any mistakes for yourself. The best way to do this is to read the pitch out loud or you can get someone else to check it for you. It is always a good idea to use a fresh pair of eyes when it comes to proofreading.
- Don’t give up hope
One of the main responses followed by a pitch is rejection but you should not lose hope. Your story may not be suitable for one client but for another client, it may be the perfect featured story. J. K. Rowling has rejected a total of times and now Harry Potter is a world sensation since the ’90s. Oprah Winfrey was 32 before she made her break. so don’t give up hope and continue pitching to other editors and publications.
So there you have it, the top 5 tips to writing an amazing pitch